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Principles of Marketing

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To Kathly, Betty, Manday, Matt, KC, Keri, Delaney, Molly, Macy, and Ben_ G.A.
To Nancy, Amy, Melissa, and Jessic
To Arundhati, my wife, and Miheer, my son
To my father, the late Anwar ul Haque, who instilled curiosity and the pursuit of logic in me, and to my mother, the late Tahira Bano, who proved that love is beyond logic.
About the Authors
Philip Kotler
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, North-western University. He received his master’s degree at the University of Chicago and his PhD at MIT, both in Economics. Dr. Kotler is the author of Marketing Management.
For further information http://www.philkotler.com/bio/
Gary Armstrong
Gary Armstrong is the Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from North-western University.
Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong’s first love has always been teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagger’s undergraduate program.
Prafulla Y. Agnihotri   
Prafulla Y. Agnihotri is professor of marketing at the Indian Institute of Management Calcutta. He holds a master’s degree in management studies and received his PhD in international marketing strategy from Jamnalal Bajaj Institute of Management Studies Mumbai.
Dr. Agnihotri has contributed about ten years of industry experience in sales, marketing and training and over fourteen years’ experience in academics. He teaches courses in marketing management international marketing, services marketing, and strategic brand management. Dr. Agnihotri is a visiting faculty at Euromed Marseille,  Marseille-Provence, France, and CERAM, Sophia Antipolis, France.
Ehsan ul Haque
Ehsan ul Haque is Associate professor of Marketing at the Suleman Dawood School of Business, Labour University of Management Science, Pakistan. He received his undergraduate degree in electrical engineering from the University of Engineering and the Sultanate of Oman before pursuing his MBA from the Wharton School, University of Pennsylvania. Dr. Haque received his PhD in Marketing form the University of Texas at Arlington. He has contributed articles and cases to Advances in Consumer Research, Marketing and Research Today. 
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